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To create a beautiful, artisanal collection that merges Dawn Mayo’s Joie de Vivre, with her love for all things luxe, sumptuous and exquisite. Through LOVE SAM, Dawn is able to share her inspiration from different countries, cultures, mixed with her own design details with the world.
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"Modern & Feminine

with a perfect

balance of ease

and confidence"

"Whimsical romance"

Read Our Love Story 

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Dresses you can’t live without

Mixed Prints and Embroideries