OUR LOVE STORY
Founder of LOVE SAM
Dawn Mayo is the Founder and Creative Director of Love Sam. At an early age, Dawn was surrounded by creative design, as she was introduced to both wholesale and retail by her father and grandfather. It was at this time that her passion for lush fabrics and exquisite detail came to fruition. She further explored her interest in fashion at the Fashion Institute of Technology, where Dawn focused on Merchandising, Design and Marketing. After graduating from FIT, Dawn went on to pursue her love for fashion as a highly revered stylist at Barneys New York, where her naturally fashion-minded instincts and acquired fashion business knowledge provided the basic tools necessary for her to flourish as a professional stylist. As she continued to pursue her styling career, she went on to work in media, styling for commercials, TV and movies.
Following her career as a stylist, Dawn went on to open multi-line showrooms on the West and East coasts, where she launched European designer lines for both men and women.
She continued to explore her design vision, and in 2011, Dawn introduced her chic, bohemian-style collection, Love Sam. The Love Sam collection is a feminine romantic blend of luxe fabrics, intricate details and sophisticated silhouettes. Love Sam was inspired by, and also named after, her beloved father, Samuel. Her collections are a reflection of her father’s influence, personifying an effortless, fashionably casual style with a care free attitude. The Love Sam girl doesn’t try to be cool… she is cool. She embodies feminine beauty with an edgy twist. She begins and ends her day with her fashion sense in mind… from morning to night, brunch to dinner, beach cover-up to evening high-heels.
Love Sam is the dress you wear with flats, heels or tennis shoes. Its understated designs, easy elegance and flattering silhouettes are what give Love Sam the perfect stand-out but laidback vibe. All of the fabrics are specially washed so she feels comfortable when wearing them. The Love Sam girl loves to travel. She is always busy and appreciates soft natural fibers. She’s chic but relaxed. Sophisticated, yet a true free spirit at heart.
The Love Sam girl doesn’t try to be cool…
she is cool. She embodies feminine beauty with an edgy twist.
The Love Sam collection represents Dawn Mayo’s bohemian free spirit, and is a product of her love for fashion and her passion for design. Dawn loves to travel and draws inspiration from other cultures, working the cultural and authentic craftsmanship into her collection. The Love Sam woman is someone who is inspired by the beauty of all things, appreciates cultural experiences and is intrigued by eclectic treasures. Love Sam is ageless and brings out a woman’s true inner beauty. When a woman wears Love Sam, she feels sexy and free flowing.
The collection is composed of sumptuous fabrics in soft neutrals and beautiful, eye catching colors. Key fabrications include soft gauzes, cottons, chiffons, georgette silks, and romantic floral prints. Essentially, Love Sam is easy, feminine and comfortable wearable art. The collection is characterized by ethnic influences, with attention to unique, intricate details. There is a consistent focus on gorgeous embellishments, embroideries, beading, threadwork and unexpected techniques. Love Sam is timeless as it captures its spirit from vintage influences, while also applying cultural techniques to create easy silhouettes that are contextualized in a modern and current way.
The namesake of the collection is Dawn’s tribute to her beloved father Sam (a manufacturer in the fashion industry). Dawn is grateful for her father’s endless support, as he always encouraged Dawn in her life’s endeavors and helped her to discover her passion for design.